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We’ve seen some amazing releases from Farer this year, from the GMT Bezel collection to their latest trio of unique Pilot watches. Farer isn’t afraid to push the envelope creatively, and as a result their watches are uniquely their own. We sat down with Co-Founder of Farer, Paul Sweetenham to discuss their process, and how they go about creating such a distinct aesthetic for each of the watches within each of their releases. 

Paul opens up about the history of Farer and how they tie in historical meaning to their collections as brought forth in the form of their stories for each release. If you’re not as familiar with Farer or are just curious to uncover more of their history, this is a must watch straight from the biggest personality behind the brand. Enjoy the video below and learn more about Farer here.

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